We are an experienced multi-disciplined team of advisors and doers who bring strategy, design, m&a, brand, marketing, and operations expertise to help our clients pivot and grow.
Our team is made up of senior practitioners who have honed their crafts transforming businesses into consumer-centric powerhouses as both operational executives and advisors. Our team brings its experience from leading consultancies and design houses including McKinsey, Perennial, BCG, Deloitte, and Jackman.
What makes us different is that we push consultants together with data scientists, award-winning designers, and proven executives. We create true partnerships with owners and CEOs, often assuming interim senior leadership roles to be sure that the strategy is activated, momentum is created and behaviours are institutionalized.
While we take on discrete assignments including m&a strategy, due diligence, consumer research, branding and/ or interim management, we are the best version of ourselves when we partner with CEOs to bring all disciplines together to deliver transformational value creation.
STRATEGY + OPERATIONS
Paul helps businesses define their singular purpose to deliver a differentiated experience and unlock growth. Paul has spent the past 15+ years working with some of North America's most admired brands across retail, niche hospitality, financial services, and b2b services. Prior to launching Reunion - Paul spent time building practices and learning his craft at both Jackman and Deloitte Consulting.
MARKETING + STRATEGY
Matt brings an extensive history of building brands and developing transformational marketing programs that drive results. With a decade of diverse multi-discipline marketing experience, Matt has led strategic planning and activation at some of Canada’s top agencies, helping build and transform iconic brands across CPG, retail, and b2b service brands.
RESEARCH + ANALYTICS
Alex is seamlessly both analytical and intuitive. He ensures all customer research, business modelling, and quantitative inferences are contextualized and supported by both statistical and financial analysis. Beyond his HBA from Ivey, Alex brings 5+ years of experience helping restauranteurs, grocers and financial service leaders bring rigour and discipline to bold business transformation.
CREATIVE + ACTIVATION
Solange, CEO of SOCO Creative, is an award-winning creative director who creates highly engaging brand identities and experiences - at a pace that drives innovation and transformation. With a studied and intuitive grasp of human behaviour, her productions are a balance of both form and function. Solange has spent 15 years honing her craft working with some of North America's most storied retailers and brands.